Although the success of a webpage rests upon the effective incorporation of all its elements, certain aspects should be considered more profitable than others upon which to focus. As a general rule, a layout that is simple and efficient is preferable to one that seeks to inundate the reader with information. A prime example of a website that is effective in this capacity is google which offers very little to distract the user from its singular purpose: the search engine. A similar website that offers a convoluted and confusing search engine is exampled by the Uvic library which recieves, as a natural consequence, many complaints from its unhappy surfers.
Interactive links that allow the browser to view information referenced on the page may also be crucial to a website’s success. Youtube bases its entire platform on linking pictures to embedded videos. But while its simple format allows for easy browsing, for professional cinematographers, vimeo offers superior attributes. By emphasising High Definition and linking fellow film makers with credit lists, vimeo has remained a more professional site than youtube.
The layout of a website must be attractive. Use of appealing colour tones and professional icons can be the difference between a money making site, and one that will fail. anastasiaweb, a Russian bride server, is successful in its layout because it keeps things simple. Red heart icons, photos or beautiful Eastern European women, and pleasant color schemes not only make browsing easy, but offer a professionalism that gives the user a sense of confidence in the site. russianbridesworld, on the other hand, is filled with words, uses some primary colors, and has few interactive photos. Its poor construction gives the browser the uncomfortable sense that the site is run by crooks.